The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

在线阅读本书 If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases EPUB, PDF, TXT, AZW3, MOBI, FB2, DjVu, Kindle电子书免费下载。

《The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases》电子书免费下载

epub下载 pdf下载 txt下载 azw3下载 mobi下载 fb2下载 djvu下载