Wharton School Publishing

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

The principles and insights outlined in this highly engaging book have been invaluable to me in lead

Leonard M.Lodish

Success Built to Last: Creating a Life that Matters
Success Built to Last: Creating a Life that Matters

在线阅读本书Chosen by BusinessWeek as one of the top 5 books of 2006 in careers.  Read the full story at b

Jerry Porras

Up and Out of Poverty: The Social Marketing Solution
Up and Out of Poverty: The Social Marketing Solution

在线阅读本书"Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and p

Philip Kotler