Kogan Page Ltd

How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning
How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

A quick-fix guide to marketing for busy practitioners. Malcolm McDonald has pared down the detailed

Malcolm McDonald

Successful Time Management
Successful Time Management

'Patrick has a lucid and elegant style of writing, which allows him to present information in a way

Patrick Forsyth

Effective Leader
Effective Leader

effective leadership is the key to a manager's job, requiring such skills as motivating and developi

Rupert Eales•White

How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management
How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

This title is not for advertising and design professionals. It is for all those involved with buildi

Peter Cheverton