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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
在线阅读本书What do Coca-Cola, McDonald�s, IBM, Microsoft and Virgin have in common? They have all launche
Knockoff: The Deadly Trade in Counterfeit Goods: The True Story of the World's Fastest Growing Crime Wave
Knockoff exposes the truth behind the fakes and uncovers the shocking consequences of dealing in cou