Marketing & Sales（市场与销售）
How to Sell Anything to Anybody
在线阅读本书Joe Girard was an example of a young man with perseverance and determination. Joe began his wo
Misbehaving: The Making of Behavioral Economics
Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Get ready to change
PR 2.0: New Media, New Tools, New Audiences
在线阅读本书Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professional
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Strategies and tools that guarantee big-ticket sales! Neil Rackham's national bestseller SPIN Selli
Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation
The financial crisis that has gripped this country since last September has had so many twists and t
Truth, Lies, and Advertising: The Art of Account Planning
在线阅读本书Judging by all the press it's received lately, account planning must be the biggest thing to h
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell
在线阅读本书This book presents the powerful and proven Solution Selling[registered] process, updated for t
Differentiate or Die: Survival in Our Era of Killer Competition
在线阅读本书A newly revised and expanded edition of the revolutionary business classic, Differentiate or D
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Book DescriptionThe world-renowned marketing consultants and bestselling authors of Positioning, Mar