United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered

MOST EXECUTIVES KNOW their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap, " this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big gun consulting and ad agencies. Step-by-step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success.点击链接进入中文版： 品牌路线图:打造具有凝聚力的品牌之五步曲

United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered EPUB, PDF, TXT, AZW3, MOBI, FB2, DjVu, Kindle电子书免费下载。

《United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered》电子书免费下载

epub下载 pdf下载 txt下载 azw3下载 mobi下载 fb2下载 djvu下载