Technology Entrepreneurship: Creating, Capturing, and Protecting Value

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;* extensive discussion of technology management and continuous innovation as a competitive advantage;* addresses the issue of leading, managing, motivating, and compensating technical workers;* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;

Technology Entrepreneurship: Creating, Capturing, and Protecting Value EPUB, PDF, TXT, AZW3, MOBI, FB2, DjVu, Kindle电子书免费下载。

《Technology Entrepreneurship: Creating, Capturing, and Protecting Value》电子书免费下载

epub下载 pdf下载 txt下载 azw3下载 mobi下载 fb2下载 djvu下载