Actionable Web Analytics: Using Data to Make Smart Business Decisions

Actionable Web Analytics: Using Data to Make Smart Business Decisions

作者
Jason Burby
出版社
Sybex 版次:1
语言
英语
页数
288页
装帧
平装
ISBN
0470124741
分类
Web Development & Design(网络发展及设计)
重量
417 g
尺寸
18.8 x 1.8 x 23.5 cm
电子书格式
epub,pdf,txt,azw3,mobi,fb2,djvu
下载次数
852
更新日期
2023-06-24

在线阅读本书Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

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